ABOUT US
Golf & Turf Division
When John Deere began to offer specialized golf and turf equipment in 1985, Beard was one of the first dealers to carry the product line. The customer territory started along coastal Alabama and Mississippi, then grew to include Louisiana, central Mississippi, the Florida Panhandle, and south to Tampa, FL.
Today, Beard Equipment has grown into the largest North American dealer for John Deere Golf and sports turf products with a territory that includes 13 states, 7 locations, and over 100 employees dedicated to the needs of golf & turf customers.
We are proud to provide equipment and service to 3,000+ golf courses, 100+ pro and collegiate sports programs, and over 20 LPGA, Korn Ferry and PGA Tour events.
Golf & Turf Territory
Beard Equipment
Since 1970, Beard Equipment Company has been proud to serve our customers as a trusted John Deere dealer. Founded by William B. Beard Sr. in Pensacola, Florida, the company has grown to a thriving network spanning 15 locations across the Southeast. Now in our third generation of family leadership, we’ve remained committed to our founding values: building lasting relationships, delivering reliable service, and making a difference for our customers, employees, and communities.
Construction & Forestry Division
Our roots began in construction and forestry equipment, and we continue to be your go-to partner for John Deere machinery in Northern Florida and South Alabama. With 10 locations, we provide sales, rentals, parts, and service for construction, compact construction, and forestry equipment. We’ve also expanded to offer solutions from trusted companies like the Wirtgen Group, LeeBoy, Cemen Tech, and Leica Geosystems. Whether you’re building roads or shaping landscapes, we’re here to support your success.
Golf & Turf Division
Beard Equipment is proud to be the largest North American dealer for John Deere Golf and sports turf equipment. With a territory covering 13 states and a team of 100+ employees dedicated to Golf, we support over 3,000 golf courses, 100+ sports turf programs, and numerous PGA, LPGA, and Korn Ferry events. From exclusive courses that host major championships to local courses and sports fields, we provide the equipment and service needed to keep turf and greens in peak condition.
Ag & Turf / Lawn & Grounds Division
Our locations in Mobile, Pensacola, Panama City, and Freeport, offer a full range of John Deere small agricultural equipment—including compact utility tractors, lawn tractors, and zero-turn mowers. These locations also feature allied brands like STIHL and Honda Power Equipment. Whether you're managing a backyard or a larger property, we have the equipment and expertise to meet your needs.
Vision, Mission & Values
At Beard Equipment, our vision is simple: We care about creating success—for our customers, our employees, and our communities.
Our mission is clear: To build and maintain lasting relationships by delivering quality products and reliable service.
Our values guide everything we do:
- Be Dependable: Fulfill commitments and exceed expectations
- Be Valuable: Solve problems quickly and completely.
- Be Thoughtful: Create relationships built on trust
- Make a Difference: Deliver a higher standard of care in every interaction.
Together, these principles define how we’ve made a difference for over five decades—and how we’ll continue to serve our customers and communities in the years to come.
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