ABOUT US
Golf & Turf Division
When John Deere began to offer specialized golf and turf equipment in 1985, Beard was one of the first dealers to carry the product line. The customer territory started along coastal Alabama and Mississippi, then grew to include Louisiana, central Mississippi, the Florida Panhandle, and south to Tampa, FL.
Today, Beard Equipment has grown into the largest North American dealer for John Deere Golf and sports turf products with a territory that includes 13 states, 7 locations, and over 100 employees dedicated to the needs of golf & turf customers.
We are proud to provide equipment and service to 3,000+ golf courses, 100+ pro and collegiate sports programs, and over 20 LPGA, Korn Ferry and PGA Tour events.
Golf & Turf Territory
Beard Equipment
Beard Equipment Company was founded in 1970 by William B. Beard Sr. as a John Deere Construction and Forestry dealer. The first dealership was located in Pensacola, Florida. Operations grew to include Panama City in 1972, Mobile, Alabama in 1982, Freeport in 2004, Jacksonville, Lake City and Palatka in 2011, Tallahassee and Perry in 2014, and Ocala in 2015. Mr. Beard believed in taking care of customers and having agreements based on handshakes. He felt that the two most important company assets are the relationship with our customers and having high quality employees. The company continues to operate with these values at the core of our philosophy.
Three generations of the Beard family have operated the business for nearly 50 years and the family approach to customers and employees is a key ingredient to our success. Today more than 300 hard working employees serve customers across all of our equipment divisions. They are all linked by one common goal: Focusing on our customer and their equipment needs.
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